Souvenirs

Image Credit: Ryan Bovy © 2012

College kids love to travel and see the world.  When they do, it is common to spend on souvenirs. These souvenirs could be anything really, but it generally must say the name of the destination on it somewhere. I have a collection of scarves from my travels through Europe. I'm ashamed to say how much I spent on each scarf, as these types of things are marketed specifically for tourists it was certainly too much.

Regardless, at the time, I thought the scarves were worth the cost since you never know when you will end up in a place again.

Souvenirs hold a great amount of sentimental value. For example, I could tell you the story about each of these and where I got it, as well as the stories that it reminds me of from its respective country.

If a consumer realizes the intangible value that items can hold, they will be willing to pay absurd prices. Of course, there must be a balance of value still. No matter how fantastic the memories, I would not have been willing to pay over a certain threshold per scarf; but I can say that now because my threshold was never crossed. I say it is because I'm an informed and conscientious consumer, but we all no that doesn't exist.