Sunday, February 5, 2012

PBR

Image Credit: Ryan Bovy © 2012
The only reason to buy PBR is not because it is cheap, or because it was voted America's Best Beer in 1893 (yes, the blue ribbon is that old). No, the reason that most journey to the gas station to pick up a few cans of the red, white and blue is the identity they step into when holding that can.

PBR is the official drink of hipsters everywhere. Why? No one knows. As is common knowledge, hipsters do and know everything before it gets cool. Perhaps Pabst Blue Ribbon will explode in popularity in the near future, and then hipsters will stop drinking it.

For now, showing up to a party or drinking a can or two alone means that you identify with the most awesome trends of the time. When people see someone drinking from a can with that unmistakable blue ribbon, the hipster tag is immediately thrust upon them. And although a true hipster would never tell you they are a hipster, everyone knows that it is indeed hip to be a hipster. 

So, pick up a six-pack of PBR and drink it in front of everyone you know, and then you too can be a hipster. (Being from Minneapolis, I was born into hipsterism.)

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